Culture Amp operates as a people analytics platform designed to enhance employee engagement, performance, and retention. The company serves HR professionals and organizations across various industries, focusing on improving workplace culture and employee experience. Culture Amp's core product includes tools for collecting and analyzing employee feedback, conducting performance reviews, and tracking goals. The platform provides powerful analytics and action planning features, enabling businesses to make data-driven decisions. Culture Amp generates revenue through a subscription-based business model, offering different pricing tiers based on the size of the organization and the features required. The market it operates in is the HR technology sector, which is growing rapidly as companies increasingly recognize the importance of employee engagement and culture.

Keywords: employee engagement, performance analytics, HR technology, feedback collection, goal tracking, retention strategies, workplace culture, data-driven insights, subscription model, people analytics.