451 Degrees operates in the digital advertising and brand safety market, providing advanced solutions to protect brands from harmful associations online. The company's core product, Graffiti, leverages Machine Learning (ML), Artificial Intelligence (AI), and Natural Language Processing (NLP) to analyze digital content and user comments in real time. This ensures that advertisements are placed in safe and relevant contexts, preventing any negative impact on the brand's reputation. Graffiti is designed to integrate seamlessly with existing comment platforms and ad delivery networks through simple API construction, making it easy for publishers and advertisers to adopt. The service is GDPR compliant, emphasizing consumer privacy while enhancing ad revenues and SEO for publishers by creating safe placements and new inventory. 451 Degrees primarily serves brands, agencies, and digital publishers who are looking to maintain a positive online presence and protect their brand integrity. The business model is likely based on a subscription or service fee, where clients pay for the continuous monitoring and analysis of their digital content and comments. By ensuring that ads are placed in brand-safe environments, 451 Degrees helps its clients maximize their advertising effectiveness and ROI.

Keywords: brand safety, digital advertising, AI, NLP, Machine Learning, real-time analysis, GDPR compliant, ad placement, comment monitoring, API integration.