456skin.com is a skincare startup that operates in the beauty industry, specifically targeting individuals with phototypes IV, V, and VI. These phototypes typically correspond to medium to dark skin tones. The company's product line includes a range of skincare products such as serums, cleansers, and masks, all of which are developed by leading dermatologists and skin tone scientists. The products are designed to address common skin issues such as hyperpigmentation, acne, and dullness, promising improved skin texture, even skin tone, and reduced visibility of blackheads and dark spots.

The business model of 456skin.com is primarily e-commerce, selling its products directly to consumers through its website. The products are priced between £28.00 and £99.00, with some products offered as part of discounted duo packages. The company also offers personalized skincare solutions, catering to the unique needs of its customers.

456skin.com's products are made in France and are touted as being 98% natural and biodynamic, which means they are produced using sustainable, organic farming methods. The company is also committed to cruelty-free practices, ensuring no animal testing is involved in the development of their products.

In terms of market positioning, 456skin.com has aligned itself with influential figures in the beauty industry, such as celebrity makeup artist Ruby Hammer MBE, and advocates for inclusivity and challenging beauty standards.

Keywords: Skincare, Phototypes IV-VI, E-commerce, Personalized Solutions, Hyperpigmentation, Acne, Biodynamic Ingredients, Cruelty-Free, Inclusivity, Celebrity Endorsement.