Sugar

Sugar

A financing platform that offers flexible, quick, and efficient funding to help game studios and app developers scale-up. Learn more

Launch date
Employees
Market cap
-
Enterprise valuation
AUD12—18m (Dealroom.co estimates Nov 2020.)
Company register number 12144526
London England (HQ)
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DateInvestorsAmountRound
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N/A

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£1.5m

Seed
*

N/A

Acquisition
Total FundingAUD3.1m

Recent News about Sugar

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Sugar, accessible via add-sugar.io, is a financing platform tailored for the digital economy, specifically targeting apps and games. The company offers a unique revenue-based financing model, which means businesses only repay when they generate sales. This model alleviates the financial burden on startups and small businesses by allowing them to repay a fixed percentage of their daily sales until the borrowed capital, plus a flat fee, is recouped. This approach ensures that repayments are manageable and directly tied to the business's performance.

Sugar primarily serves digital entrepreneurs and companies in the app and gaming sectors. These clients often face challenges in securing traditional financing due to the volatile nature of their revenue streams. By offering a flexible repayment schedule—daily, weekly, or monthly—Sugar provides a more adaptable solution compared to conventional loans.

Operating in the fintech market, Sugar distinguishes itself by offering fast funding decisions, typically within 24 hours, and does not require personal guarantees or equity loss. This makes it an attractive option for businesses looking to maintain control and ownership while scaling their operations.

Sugar's business model revolves around charging a flat fee on the capital provided. The company makes money by taking a fixed percentage of the client's daily sales until the total amount, including the fee, is repaid. This model aligns Sugar's interests with those of its clients, as the company only gets paid when the client makes sales.

In summary, Sugar simplifies the financing process for digital businesses, offering quick, flexible, and performance-based repayment options. This makes it a valuable partner for app and game developers looking to scale without the traditional financial constraints.

Keywords: financing, digital economy, apps, games, revenue-based, flexible repayment, fast funding, no guarantees, fintech, scaling.

Tech stack

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Tech stackLearn more about the technologies and tools that this company uses.