Admeld, now part of DoubleClick Ad Exchange, provides top online publishers with technology and expertise to sell their ad inventory efficiently. Operating in the digital advertising market, Admeld serves premium publishers by offering a platform that maximizes yield across direct and indirect sales channels, on every format and device. The business model revolves around providing robust, publisher-centric tools that integrate seamlessly with DoubleClick for Publishers (DFP), enhancing the overall benefits of the DoubleClick publisher platform. Admeld makes money by taking a percentage of the ad revenue generated through its platform, ensuring publishers can identify new opportunities and control how every impression is sold. The company has been a pioneer in the private ad exchange space since 2008, continually innovating to help publishers optimize their ad operations.

Keywords: digital advertising, premium publishers, ad inventory, yield maximization, direct sales, indirect sales, ad revenue, private ad exchange, DoubleClick integration, publisher-centric tools.