AgVend operates in the agricultural sector, providing a digital marketplace and integrated online platforms for both growers and ag retailers. The company offers a branded Grower Portal that allows ag retailers to facilitate business transactions through an omnichannel experience, combining online and mobile platforms. This service makes it easier for retailers to manage their customer interactions and sales processes. For growers, AgVend provides a marketplace to purchase agricultural inputs directly from vetted, trusted retailers, ensuring competitive prices and reliable service. The business model revolves around partnering with retailers and manufacturers to enhance their digital capabilities, thereby earning revenue through these partnerships and the transactions facilitated on their platform. AgVend serves clients in the agricultural industry, including individual growers and retail businesses, primarily in the U.S. market.

Keywords: digital marketplace, ag retailers, growers, omnichannel, Grower Portal, agricultural inputs, vetted retailers, competitive prices, business transactions, U.S. market.