Altru Labs operates in the HR technology market, focusing on enhancing talent attraction and recruitment processes through employee-generated video storytelling. The company serves businesses looking to improve their candidate experience by leveraging the unique perspectives of their current employees. Altru Labs' core product is a content engine that allows employees to create and share interactive video experiences with potential candidates. This approach aims to develop relationships, limit confusion, and increase transparency throughout the hiring process. The business model is primarily B2B (business-to-business), generating revenue through subscription fees for access to their platform and custom integrations. Altru Labs partners with leading companies to offer tailored solutions, including custom dashboards and video transcriptions in over 14 languages, ensuring a personalized and engaging candidate experience.

Keywords: HR technology, employee storytelling, video content, candidate experience, talent attraction, recruitment, B2B, custom integrations, interactive experiences, multilingual support.