Amber operates in the renewable energy sector, aiming to transition Australia to 100% renewable energy. The company provides access to wholesale energy prices, allowing customers to use more green energy while ensuring they never pay more than the Annual Bill Guarantee rates on average. Amber's app helps users track their energy consumption and receive notifications to shift usage to greener and cheaper times. The business primarily serves residential customers who are environmentally conscious and interested in reducing their energy costs. Amber's business model involves a subscription-based service where customers pay a monthly fee to access wholesale energy prices and the app's features. The company generates revenue through these subscription fees and potentially through partnerships with renewable energy providers. Amber's market includes individuals with solar panels, batteries, or those looking to reduce their carbon footprint. The company is committed to sustainability and innovation in the energy sector.

Keywords: renewable energy, wholesale prices, bill guarantee, energy tracking, green energy, app notifications, residential customers, sustainability, subscription model, Australia.