Avianca Holdings S.A. is a prominent Latin American airline group with a rich history dating back to 1919, making it the oldest airline in the world. The company operates a diverse portfolio that includes passenger airlines, cargo airlines, and the LifeMiles loyalty program. Avianca serves a wide range of clients, including individual travelers, businesses, and cargo shippers, across more than 100 destinations in 28 countries. The company operates over 181 aircraft and offers more than 6,000 weekly departures through 170 routes. Avianca is a key member of the Star Alliance, providing its customers with extensive global connectivity and access to a vast network of routes and services. The LifeMiles program enhances customer loyalty by offering miles that can be earned through flights, credit card usage, hotel stays, car rentals, and other services. Avianca's business model focuses on generating revenue through passenger ticket sales, cargo transportation fees, and the LifeMiles loyalty program. The company also engages in related activities such as tourism, engineering, maintenance, and specialized maintenance services.

Keywords: Latin America, airline, passenger, cargo, loyalty program, Star Alliance, global connectivity, LifeMiles, aviation, transportation.