Bank BTPN operates in the financial services sector, focusing on providing innovative banking solutions to micro, small, and medium enterprises (MSMEs) and individual customers. The bank leverages digital technology to offer a range of financial products and services, including savings accounts, loans, and financial education programs. BTPN aims to empower its clients by making financial transactions easier, more efficient, and accessible. The bank's business model revolves around generating revenue through interest on loans, service fees, and digital banking services. BTPN serves a diverse clientele, from small business owners to individual consumers, primarily in Indonesia. The bank is recognized for its efforts in financial inclusion and digital innovation, making it a key player in the Indonesian banking industry.

Keywords: digital banking, MSMEs, financial inclusion, loans, savings accounts, financial education, Indonesia, innovation, efficiency, empowerment.