Bellwether Coffee offers an integrated solution for sourcing and roasting coffee, designed to help businesses save money, increase revenue, and serve better, fresher coffee. The company provides electric, ventless countertop roasters that are easy to use and consistent in quality. With the ability to roast up to 20kg of coffee at the touch of a button, Bellwether's machines cater to a variety of clients including coffee shops, restaurants, bakeries, hotels, and retailers. The business operates in the specialty coffee market, focusing on sustainability and efficiency. Bellwether's business model revolves around selling its roasters and related services, generating revenue through the sale of equipment, continuous roasting upgrades, and potentially recurring charges for maintenance or additional features. The company aims to create a better future for retailers, farmers, and the planet by promoting sustainable coffee roasting practices.

Keywords: electric roaster, ventless, sustainable coffee, in-house roasting, specialty coffee, revenue increase, cost-saving, continuous roasting, compact machine, fresh coffee.