Bug Soother, a product of Simply Soothing, Inc., is a natural insect repellent designed to protect families, including pets, from mosquitoes and other bugs. Founded in 2003 and based in Columbus Junction, Iowa, the company initially focused on manufacturing natural personal care products and home goods. The creation of Bug Soother was inspired by the need for a gentle yet effective bug repellent during the massive flooding in Iowa in 2008, which led to an increase in gnats and other insects. The founder developed Bug Soother to ensure her 5-month-old grandson could enjoy the outdoors without being bothered by bugs.

Bug Soother is made with simple, skin-nourishing ingredients that are safe for the entire family. The product line includes sprays and wipes, both of which are portable and easy to use. The company also offers Bug Soother Mosquito Repellent Candles, which feature lemongrass oil and a touch of vanilla, providing a pleasant scent while keeping bugs at bay.

Bug Soother primarily serves families and outdoor enthusiasts who seek a natural and effective solution to insect problems. The company operates in the natural personal care and home goods market, leveraging a direct-to-consumer business model through its online shop. Revenue is generated through the sale of its various insect repellent products.

Keywords: natural insect repellent, skin-nourishing, family-safe, pets, portable wipes, mosquito repellent candle, lemongrass oil, direct-to-consumer, outdoor enthusiasts, personal care.