Cado is a Japanese company specializing in the design and manufacture of advanced air purifiers, humidifiers, and dehumidifiers. The company targets consumers who are looking to improve their indoor air quality and overall atmosphere. Operating in the home appliances market, Cado differentiates itself through its focus on high-quality design and technology, as evidenced by its iF DESIGN AWARD 2019 win for its air purifiers. The business model revolves around the sale of these premium products, along with consumables and accessories that complement their main offerings. Revenue is generated through direct sales on their website and through various retail channels.

Keywords: air purifiers, humidifiers, dehumidifiers, Japanese design, indoor air quality, home appliances, premium products, consumables, technology, award-winning.