CarGurus is an online automotive marketplace that connects buyers and sellers of new and used cars. The company operates primarily in the United States but also has a presence in Canada, the United Kingdom, and Germany. CarGurus serves a wide range of clients, including individual car buyers, private sellers, and dealerships.

The business model of CarGurus is based on providing a platform where users can search for vehicles, compare prices, and read reviews. The website uses advanced algorithms to rank listings based on factors like price, dealer reputation, and vehicle history, helping users find the best deals. This transparency and data-driven approach set CarGurus apart from traditional car buying methods.

CarGurus makes money through several revenue streams. Primarily, it charges dealerships a subscription fee to list their inventory on the site. The company also offers advertising services, allowing dealerships to promote their listings more prominently. Additionally, CarGurus provides value-added services like financing options and vehicle history reports, which generate additional revenue.

The market CarGurus operates in is highly competitive, with other major players like AutoTrader and Cars.com. However, CarGurus' focus on data transparency and user-friendly interface has helped it carve out a significant share of the market.

In summary, CarGurus is a leading online platform for buying and selling cars, serving both individual consumers and dealerships. It operates in a competitive market but differentiates itself through transparency and data-driven insights. The company generates revenue through dealership subscriptions, advertising, and additional services.

Keywords: automotive marketplace, car listings, dealerships, vehicle search, price comparison, user reviews, data transparency, financing options, advertising services, competitive market.