Cariloop operates in the caregiver support market, providing a comprehensive platform designed to assist employees who are responsible for caring for loved ones. The company's primary clients are employers who offer Cariloop's services as a benefit to their employees. Cariloop's business model revolves around a subscription-based service where employers pay for access to the platform and its features. The platform includes secure file storage, task management, and personalized coaching from full-time Care Coaches. These services help reduce the stress and anxiety associated with caregiving, allowing employees to be more focused and productive at work. Cariloop makes money through these employer subscriptions, which are often justified by the reduction in employee turnover, PTO, and FMLA utilization. The company operates in a niche market that intersects healthcare, employee benefits, and technology, providing a unique solution that addresses multiple pain points for both employers and employees.

Keywords: caregiver support, employee benefits, task management, secure file storage, personalized coaching, healthcare, productivity, stress reduction, subscription service, employer solutions.