Carousell is a Singapore-based online marketplace that operates in the consumer-to-consumer (C2C) sector. The platform allows users to buy and sell a wide range of products, from electronics to fashion items, thus serving a diverse clientele. The company's business model is centered around facilitating transactions between buyers and sellers, providing a user-friendly interface for listing, discovering, and purchasing items.

Carousell's unique selling proposition is its focus on sustainability and decluttering. By encouraging the sale of second-hand items, the platform promotes a circular economy, reducing waste and contributing to environmental conservation. This approach not only appeals to environmentally conscious consumers but also to those looking for cost-effective shopping options.

The company generates revenue through various streams. Firstly, it charges sellers a fee for listing their items on the platform. Secondly, it offers premium features such as promoted listings, which give sellers increased visibility for their products. Lastly, Carousell monetizes its platform through advertising, partnering with businesses to display ads to its large user base.

In summary, Carousell is a C2C online marketplace that promotes sustainable consumption by facilitating the sale of second-hand items. It operates in a diverse market, serving both buyers and sellers, and generates revenue through listing fees, premium features, and advertising.

Keywords: Online Marketplace, Consumer-to-Consumer, Second-Hand Goods, Sustainability, Decluttering, User-Friendly Interface, Diverse Market, Listing Fees, Premium Features, Advertising.