Celsius.com is a startup that operates in the health and wellness industry, specifically in the energy drink market. Its primary product is a unique energy drink, CELSIUS, designed to boost metabolism and aid in fat burning. The company's target clients are health-conscious individuals who lead active lifestyles and are looking for a healthier alternative to traditional energy drinks.

Celsius.com differentiates itself by focusing on movement and exercise. Its energy drink formula, when combined with physical activity, is clinically proven to enhance metabolism and aid in fat burning. This is a unique selling proposition in a market saturated with energy drinks that often contain high levels of sugar and artificial ingredients.

The business model of Celsius.com revolves around the production and sale of its energy drink. The company generates revenue through direct sales of its product, which is available in a variety of sparkling and non-carbonated flavors. The company prides itself on using only the best ingredients, with no artificial preservatives or flavors, no aspartame or high fructose corn syrup, and very low sodium content.

Several studies, including those conducted by the Division of Exercise Science and Sports Nutrition at the Ohio Research Group and the University of Oklahoma, have validated the claims made by Celsius.com about its product's calorie-burning and metabolism-boosting properties.

In summary, Celsius.com is a health-focused startup offering a unique energy drink that aids in metabolism and fat burning, targeting active, health-conscious consumers.

Keywords: Energy Drink, Health and Wellness, Metabolism Boost, Fat Burning, Active Lifestyle, Natural Ingredients, No Artificial Preservatives, No High Fructose Corn Syrup, Low Sodium, Clinically Proven.