Circle In is a digital-first employee benefits platform designed to support caregiving employees and their managers at every stage of life. The company serves over 70 leading organizations globally, helping them build family-inclusive workplaces and create a culture that supports caregivers. Circle In operates in the employee benefits market, focusing on modern working parents who need to balance their careers and caregiving responsibilities. The business model is subscription-based, where companies pay for access to the platform and its resources. Circle In generates revenue by offering on-demand expert advice, community support, and specialized solutions that go beyond traditional policies to improve the employee experience. The platform empowers companies to enhance their workplace culture, making it more inclusive and supportive for working parents.

Keywords: employee benefits, caregiving support, family-inclusive, workplace culture, expert advice, modern parents, global community, subscription model, employee experience, progressive companies.