Common Curriculum operates in the educational technology sector, providing a digital lesson planning platform tailored for teachers, administrators, and schools. The platform simplifies instructional planning, collaboration, and standards tracking, making it easier for educators to organize and align their lessons with educational standards. Teachers can add and track standards, collaborate with co-teachers, and integrate materials from various sources such as Google Drive and Dropbox. The platform also allows for automatic posting of lesson parts to Google Classroom and tracking of assignments within the planner. Administrators can use the tool to streamline coaching and support struggling teachers by sharing model plans. The business primarily serves K-12 educators and school administrators, operating on a subscription-based model where schools and individual educators pay for access to the platform. Revenue is generated through these subscriptions, with additional features available for premium users.

Keywords: digital planner, teacher collaboration, standards tracking, lesson planning, educational technology, K-12, admin coaching, Google Classroom integration, subscription model, instructional planning.