Cortina

Cortina


Launch date
Employees
Market cap
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Enterprise valuation
AUD37—56m (Dealroom.co estimates Feb 2022.)
New York City New York (HQ)
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DateInvestorsAmountRound
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N/A

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$6.0m

Seed
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N/A

Seed
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Acquisition
Total FundingAUD9.3m

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Cortina Platform, accessible at cortinaplatform.com, is an innovative eCommerce marketplace SaaS (Software as a Service) platform designed to revolutionize how brands reach new customers. The company leverages the extensive experience of its founding team, who collectively have 75 years of expertise in drop shipping and retail from prestigious companies like Gap, Saks Fifth Avenue, GILT Groupe, and CoEdition.

Cortina's primary service is to connect suppliers with selling partners, including brands, marketplaces, and creators whose style and mission align with theirs. This allows suppliers to reach new customers without the need for inventory or significant capital investment. Essentially, Cortina enables brands to sell complementary products through a network of partners, thus expanding their market reach efficiently.

The platform operates in the eCommerce and retail market, focusing on brands that are shifting towards a Direct-to-Consumer (DTC) model. By providing a comprehensive solution to manage brand partnerships, Cortina simplifies the traditionally complex process of onboarding and maintaining these relationships. This includes handling the manual back-and-forth communication, allowing brands to focus on growing their business.

Cortina makes money through a SaaS business model, where brands and suppliers pay for access to the platform and its services. This could include subscription fees, transaction fees, or a combination of both, depending on the specific needs and scale of the client.

In summary, Cortina Platform is a game-changer for brands looking to expand their customer base without the traditional overhead costs associated with inventory and capital. It offers a seamless, efficient way to manage and grow brand partnerships in the ever-evolving eCommerce landscape.

Keywords: eCommerce, SaaS, marketplace, drop shipping, retail, brand partnerships, DTC model, inventory-free, capital-efficient, customer reach.