Coull is a video advertising technology company that specializes in enhancing the value of video content for publishers and advertisers. The company operates in the digital advertising market, providing a suite of in-video ad formats known as the OverStream Suite. These ad formats are designed to integrate seamlessly into video content, offering a non-intrusive experience for viewers while maximizing engagement for advertisers and revenue for publishers.

Coull serves a diverse range of clients including digital publishers looking to monetize their video content more effectively and advertisers aiming to connect with engaged video audiences. The business model revolves around offering technology solutions that add value to video content, thereby creating a win-win situation for both publishers and advertisers.

Revenue is generated through a combination of technology licensing fees and performance-based advertising revenue, where Coull takes a share of the ad revenue generated through its platform. This dual revenue stream ensures a steady income while aligning the company's interests with those of its clients.

Keywords: video advertising, digital publishers, audience engagement, OverStream Suite, ad revenue, technology licensing, performance-based advertising, seamless integration, non-intrusive ads, digital advertising market.