De Soi is a startup that operates in the non-alcoholic beverage industry, specifically focusing on crafting unique, alcohol-free apéritifs. The company's primary target market consists of consumers seeking a sophisticated, flavorful drink experience without the effects of alcohol. De Soi's products are designed to emulate the complexity and depth of flavors found in traditional wines and spirits, making them an ideal choice for those looking to reduce their alcohol consumption or abstain entirely.

The company's business model revolves around the production and sale of these non-alcoholic beverages, which are available in a variety of flavors. Each drink is crafted using natural adaptogens, substances known for their stress-relieving properties, adding a functional aspect to the product. The beverages are sold in ready-to-sip cans, making them convenient for consumers.

De Soi's revenue is generated through direct sales of these beverages, which are available for purchase on their website. The company also offers a subscription service, allowing customers to receive regular deliveries of their products. This recurring revenue model provides a steady stream of income and fosters customer loyalty.

In summary, De Soi is a promising startup in the non-alcoholic beverage industry, offering a unique product that combines the sophistication of traditional apéritifs with the benefits of natural adaptogens. The company's focus on flavor complexity, convenience, and functionality positions it well in a market increasingly interested in healthier, alcohol-free alternatives.

Keywords: Non-Alcoholic Beverages, Apéritifs, Direct Sales, Subscription Service, Functional Drinks, Natural Adaptogens, Flavor Complexity, Alcohol-Free Alternatives, Ready-to-Sip Cans, Beverage Industry.