Double Loop Games is a mobile game development studio focused on creating delightful and relaxing gaming experiences. The company aims to reach a broad audience, particularly those who do not traditionally identify as gamers. Founded by industry veterans Emily Greer and Shelby Moledina, Double Loop Games is committed to making games that are enjoyable and accessible to everyone.

The company operates in the mobile gaming market, which is one of the fastest-growing sectors in the gaming industry. Their target clients are casual gamers who seek entertainment and relaxation without the complexity often associated with traditional video games. This demographic includes a wide range of age groups and backgrounds, making it a lucrative market segment.

Double Loop Games employs a free-to-play business model. This means that their games are free to download and play, but they generate revenue through in-game purchases and advertisements. Players can buy virtual goods, such as extra lives or special items, to enhance their gaming experience. This model is popular in the mobile gaming industry because it lowers the barrier to entry for new players while providing a steady revenue stream from those who choose to make purchases.

The company has successfully raised significant funding to support its growth. In 2020, Double Loop Games secured a $2.5 million seed round led by London Venture Partners. In 2021, they announced an $8 million Series A funding round led by Hiro Capital. These investments indicate strong confidence in the company's vision and potential for success.

In summary, Double Loop Games is a promising mobile game studio focused on creating relaxing and enjoyable experiences for a broad audience. They operate in the lucrative mobile gaming market, using a free-to-play model to generate revenue. With strong leadership and substantial financial backing, the company is well-positioned for growth.

Keywords: mobile games, casual gamers, free-to-play, in-game purchases, relaxing experiences, Emily Greer, Shelby Moledina, Hiro Capital, London Venture Partners, gaming industry.