Dr. Vranjes Firenze, founded by Dr. Paolo Vranjes in 1984, specializes in creating luxury fragrances and olfactory decor for homes, cars, and wellness centers. The company operates in the high-end fragrance market, targeting affluent clients who seek unique and sophisticated scent experiences. Dr. Vranjes Firenze offers a wide range of products including room diffusers, car sprays, candles, and catalytic lamps, all designed to enhance the ambiance of any space. The business model revolves around direct sales through their website, drvranjes.com, as well as through high-end retailers and exclusive wellness centers. Revenue is generated through the sale of these premium products, with a focus on quality and craftsmanship that justifies their luxury pricing. The company has established a strong brand presence both in Italy and internationally, thanks to its commitment to innovation and the art of olfactory decoration.

Keywords: luxury fragrances, olfactory decor, room diffusers, car sprays, candles, catalytic lamps, high-end market, Italian artistry, wellness centers, premium products.