Drift.com is a technology startup that operates in the digital marketing and customer engagement sector. The company specializes in the development and deployment of AI-powered chatbots and other digital tools designed to enhance customer engagement and conversion rates. These tools are designed to facilitate human-like conversations with customers, identify and understand visitors, and provide personalized playbooks that help convert visitors into customers.

Drift.com serves a broad range of clients, from small businesses to large corporations, looking to increase their customer engagement and conversion rates. The company operates in the highly competitive digital marketing industry, where businesses are constantly seeking innovative ways to attract and retain customers.

The business model of Drift.com is based on providing its clients with a suite of digital tools and services that help them engage with their customers more effectively. These tools include Conversational Landing Pages (CLPs), Drift Engage, Bionic Chatbots, Real-Time ABM Notifications, Prospector & AI Engagement Score, and others. The company generates revenue by charging its clients for access to these tools and services.

According to a three-year analysis with Forrester, Drift.com's clients have seen significant improvements in their customer engagement and conversion rates. For example, Okta, a former senior director of web marketing, reported a 30% QoQ increase in pipeline influenced in the first six quarters and a 2x higher conversion rate from MQL to SQL with AI.

Keywords: AI-powered chatbots, customer engagement, digital marketing, conversion rates, personalized playbooks, Conversational Landing Pages, Drift Engage, Bionic Chatbots, Real-Time ABM Notifications, Prospector & AI Engagement Score.