Electrify is a next-generation media company focused on investing in established creator businesses to amplify digital content brands. The company partners with content creators who have a significant following and helps them scale their operations by providing financial investment, business growth expertise, and additional resources. This allows creators to focus on producing high-quality content while Electrify handles the business aspects, such as expanding the brand and increasing production capabilities.

Electrify operates in the digital media market, targeting creators who produce content for platforms like YouTube. The business model involves taking equity stakes in these creator businesses and generating revenue through a share of the ad revenue, sponsorship deals, and other monetization strategies employed by the creators.

The company has made five investments, manages 20 channels, and collectively, these channels have 30 million subscribers and 10 billion lifetime views.

Keywords: digital media, creator businesses, investment, content amplification, YouTube, ad revenue, sponsorships, brand expansion, business growth, equity stakes.