Exactuals operates in the financial technology sector, providing specialized payment processing solutions for industries such as music, film, TV, and insurance. The company's flagship product, PaymentHub, is designed to handle high volumes of complex payments, including residuals, royalties, and marketplace transactions. Exactuals serves clients who require efficient, secure, and transparent payment processes, helping them manage intricate financial transactions with ease. The business model is primarily B2B (business-to-business), offering its services to companies that need to streamline their payment operations. Exactuals generates revenue through subscription fees and transaction-based charges for using its PaymentHub platform. Additionally, the company offers RAI, an open API that leverages machine learning to clean and enhance metadata, which is crucial for accurate payment processing. This service further adds value by reducing manual labor and improving data accuracy.

Keywords: PaymentHub, complex payments, royalties, residuals, metadata, machine learning, financial technology, B2B, secure transactions, transparency.