Founded in 2004, EZ Texting is a leading SaaS company specializing in SMS marketing software. The company has served over 160,000 customers, providing a reliable and efficient platform for businesses of all sizes to connect with their mobile audiences. EZ Texting operates primarily in the digital marketing sector, offering a suite of messaging solutions that are recognized as top products for marketers. The business model is subscription-based, generating revenue through monthly or annual plans that offer various levels of service and features. EZ Texting's clientele ranges from small businesses to large enterprises, all seeking to enhance their customer engagement through text messaging. Backed by prominent investors such as Morgan Stanley Expansion Capital, Investor AB, and ROCA Partners, the company emphasizes strong relationships with both employees and customers, boasting high employee retention and consistent, knowledgeable support. Core values include candor, hustle, integrity, respect, and passion, which guide their business philosophy and operations.

Keywords: SMS marketing, SaaS, mobile engagement, business texting, digital marketing, subscription model, customer engagement, reliable messaging, top product, strong relationships.