Fana operates in the philanthropic and eCommerce sectors, targeting mobile-native users who wish to integrate charitable giving into their everyday shopping experiences. The company partners with non-profits and eCommerce merchants to create a seamless giving experience through a digital wallet. This wallet accumulates credits from regular purchases at participating stores, which consumers can then allocate to various charitable causes. By decentralizing the impact of philanthropy, Fana empowers consumers to become donors and build their philanthropic portfolios with transparent and immediate impact. The business model revolves around partnerships with merchants and non-profits, generating revenue through transaction fees and potentially through premium features or services offered within the app. Fana's market includes socially conscious consumers and merchants looking to enhance their corporate social responsibility initiatives. The company stands out by turning every consumer into a philanthropist, thereby democratizing charitable donations and making philanthropy accessible to all.

Keywords: philanthropy, eCommerce, digital wallet, charitable giving, mobile-native, non-profits, impact portfolio, consumer empowerment, transaction fees, corporate social responsibility.