FitMetrix operates in the fitness technology sector, providing software solutions designed to enhance member engagement and retention for gyms and fitness studios. The company offers a range of products including heart rate monitoring, performance tracking, and branded mobile apps that allow members to view schedules, track workouts, and engage with fitness classes. FitMetrix's solutions are compatible with most indoor cycling bikes and integrate seamlessly with ANT equipment and devices, enabling real-time tracking and display of performance data. The business primarily serves fitness clubs, studios, and gyms, aiming to create a more interactive and rewarding experience for members. FitMetrix generates revenue through software subscriptions and service fees, leveraging its integration with platforms like MindBody to offer comprehensive fitness management solutions.

Keywords: fitness technology, member engagement, performance tracking, branded mobile apps, heart rate monitoring, indoor cycling, ANT integration, real-time results, fitness studios, MindBody integration.