Fitmob, operating under the ClassPass brand, provides a comprehensive fitness membership service that allows users to access a wide range of fitness classes and gyms. The company serves fitness enthusiasts looking for flexibility and variety in their workout routines. Fitmob operates in the health and wellness market, offering both in-person and digital fitness options. The business model is subscription-based, with monthly memberships that grant unlimited access to thousands of fitness studios and on-demand workouts. Revenue is generated through these memberships, which offer users the ability to book classes at various fitness studios and gyms, as well as access digital classes from home. The company also partners with fitness studios, which benefit from increased exposure and customer traffic. Fitmob's services cater to individuals seeking diverse workout options without the commitment to a single gym or studio.

Keywords: fitness membership, ClassPass, gyms, fitness studios, digital classes, subscription-based, health and wellness, flexible workouts, on-demand workouts, fitness enthusiasts.