Formulate (formulate.app) is a dynamic startup specializing in advanced analytics for retail promotions. The company provides a comprehensive solution for evaluating, predicting, and planning promotional campaigns, enabling retailers to optimize their marketing efforts. Formulate's platform leverages machine learning algorithms and cutting-edge marketing research to deliver actionable insights that help retailers understand the sales and profit impact of their campaigns.

Formulate serves a diverse range of clients, including retail chains and category managers in sectors such as food, coffee, and bakery. The company operates primarily in the retail market, with a strong presence in Scandinavia, Europe, and the US, and is currently expanding rapidly.

The business model of Formulate revolves around providing a software-as-a-service (SaaS) platform that integrates various aspects of campaign management. This includes planning, execution, and evaluation, all within a single tool that serves as a unified source of truth for campaign, marketing, and category teams. By offering price, tactic, display, and media recommendations, Formulate helps retailers make better and faster decisions, ultimately leading to more successful supplier negotiations and improved campaign profitability.

Formulate generates revenue through subscription fees for its SaaS platform, which clients pay to access the suite of tools and insights provided. The platform's ability to continuously analyze and improve campaign performance ensures that clients see a tangible return on investment, making it a valuable asset for any retailer looking to enhance their promotional strategies.

In summary, Formulate is a forward-thinking company that empowers retailers with the tools they need to succeed in a competitive market. By providing deep insights and recommendations, Formulate helps clients optimize every phase of their campaign process, from planning to execution to evaluation.

Keywords: Retail Analytics, Promotions, Machine Learning, SaaS, Campaign Management, Marketing Optimization, Sales Impact, Profitability, Retailers, Insights.