Fortuna Cools is a company dedicated to creating sustainable cooling solutions using natural resources. The company primarily serves outdoor enthusiasts and eco-conscious consumers who are looking for environmentally friendly alternatives to traditional coolers. Operating in the sustainable products market, Fortuna Cools employs a business model that focuses on upcycling coconut husks to manufacture their coolers, thereby reducing waste and promoting sustainability. The company generates revenue through direct sales of their coolers, which are available for pre-order on their website. Fortuna Cools collaborates closely with local communities in the Philippines, leveraging human-centered design principles to ensure their products meet the needs of their users. The company is committed to making a positive impact on both human and natural communities by innovating for sustainability and learning from nature.

Keywords: sustainable, eco-friendly, coconut coolers, outdoor enthusiasts, upcycling, human-centered design, Philippines, community collaboration, innovation, environmental impact.