GetSet is a company focused on improving student retention rates through an evidence-based virtual community. The platform enhances metacognitive skills such as growth mindset, resilience, and self-regulation while fostering a deep sense of belonging among students. GetSet primarily serves educational institutions, including universities and colleges, aiming to boost student engagement and retention. Operating in the education technology market, GetSet employs a business model that involves subscription fees from institutions that utilize its services. The company generates revenue by providing a comprehensive suite of analytics and behavior change intervention tools designed to improve student outcomes.

Keywords: student retention, virtual community, metacognitive skills, growth mindset, resilience, self-regulation, education technology, analytics, behavior change, engagement.