Goby is a company that specializes in providing affordable and effective electric toothbrushes designed to elevate daily oral hygiene routines. The company's core product is an electric toothbrush that meets the American Dental Association (ADA) specifications, ensuring safety and effectiveness in removing plaque and preventing gingivitis. Goby serves a broad range of customers who are looking for high-quality dental care products at an affordable price point. The market it operates in includes health-conscious consumers and those seeking subscription-based dental care solutions. Goby's business model revolves around direct-to-consumer sales through its website, offering products such as electric toothbrushes, brush heads, and toothpaste. The company generates revenue through one-time purchases and subscription plans, which provide customers with regular shipments of replacement brush heads. Goby also offers free shipping and returns, enhancing customer satisfaction and retention.

Keywords: electric toothbrush, ADA accepted, plaque removal, gingivitis prevention, affordable, subscription model, direct-to-consumer, dental care, free shipping, oral hygiene.