GoInstant operates in the enterprise software market, offering a collaborative platform that allows partners to build, market, and sell applications. The platform integrates social collaboration and mobile access, enabling seamless interaction between partners, customers, product specialists, and employees. GoInstant primarily serves businesses looking to enhance their app development and sales processes through the AppExchange marketplace. The business model revolves around providing tools and resources that facilitate faster app development and effective market penetration. Revenue is generated through subscriptions and service fees associated with the use of the platform and its features. Key clients include app developers, enterprise software companies, and businesses seeking to leverage Salesforce's ecosystem for growth.

Keywords: enterprise software, app development, social collaboration, mobile access, AppExchange, Salesforce ecosystem, partner network, subscription model, service fees, business growth.