Gremlin is a startup that specializes in helping companies, particularly in the financial services sector, improve the reliability and resilience of their software systems. The company operates in the technology and software market, focusing on reliability management and chaos engineering. Chaos engineering is a method where controlled experiments are conducted on software systems to identify weaknesses and improve their robustness.

Gremlin's primary clients are financial services firms, but it also serves organizations in retail and technology. These clients rely on Gremlin to simulate failures, measure system responses, and track changes over time. This proactive approach helps them identify and fix weaknesses in their applications and infrastructure, thereby minimizing the risk of customer-facing issues and improving overall system resilience.

The company's business model revolves around providing a platform for continuous testing and validation of software systems. By doing so, Gremlin helps its clients meet high availability and performance standards, which are crucial for maintaining a good customer experience and reducing the risk of lost revenue. Gremlin makes money through subscriptions to its platform, offering various tiers of service depending on the needs and scale of the client.

Additionally, Gremlin has launched the Enterprise Chaos Engineering Certification (GECEC) program, which aims to educate and certify professionals in the field of chaos engineering. This initiative not only adds value to their service offerings but also helps build a community of experts who can further advocate for and implement reliability practices.

In summary, Gremlin is on a mission to help companies build more reliable software by offering tools and services that simulate failures, measure system responses, and track changes over time. This approach helps their clients improve system resilience and availability, ultimately enhancing customer satisfaction and reducing financial risks.

Keywords: reliability, resilience, chaos engineering, financial services, software testing, system availability, performance standards, infrastructure, certification, subscriptions.