Griiip operates in the motorsport industry, focusing on making racing more accessible and affordable through innovative technologies. The company serves a diverse range of clients including professional drivers, car manufacturers, racing series, sport car owners, and gamers. Griiip's core business model revolves around providing data dashboards that include stats and analytics for accelerated improvement, creating engaging content, and fostering community connections. The company generates revenue through new revenue streams such as graphics engines, data collection, and driver communication tools. Additionally, Griiip offers a next-generation viewing experience with more engaging and innovative methods of motorsports coverage, uniting the real and virtual worlds through mixed reality races. By leveraging advanced technologies, Griiip aims to enhance brand awareness and loyalty among its clients.

Keywords: motorsport, data analytics, mixed reality, affordable racing, community engagement, professional drivers, car manufacturers, racing series, sport car owners, gamers.