Harvest B is a business-to-business (B2B) food technology startup that operates in the burgeoning plant-based meat industry. The company's primary mission is to create a more sustainable and affordable plant-based meat system that can cater to a wide range of consumers.

Harvest B's business model revolves around the development and supply of alternative proteins that mimic the taste and texture of real meat. These proteins are designed to be neutral in taste and offer a meaty mouthfeel, making it easier for businesses to create plant-based meat products that replicate the experience of consuming real meat.

The company serves clients in the food industry who are looking to expand their product range with plant-based meat alternatives. Harvest B provides a turnkey solution, offering a library of alternative plant proteins that can be used in a variety of applications. They also partner with businesses to develop custom protein ingredients and plant-based formulations for unique product ranges.

Harvest B's commitment to minimal processing and clean label ingredients aligns with the growing consumer demand for transparency and sustainability in the food industry. By making alternative proteins more affordable, the company aims to drive a large-scale shift away from animal-based meat, thereby contributing to a positive impact on the climate.

In terms of revenue generation, Harvest B likely earns income through the sale of its alternative proteins to other businesses, as well as through partnerships for the development of custom ingredients and formulations.

Keywords: Plant-based meat, Alternative proteins, Food technology, Sustainable food system, B2B, Clean label ingredients, Minimal processing, Custom formulations, Affordable, Climate impact.