HealthPlus is a pioneering integrative pharmacy chain in Nigeria, operating a network of 60 physical stores and an e-pharmacy platform. The company serves a diverse clientele, including individuals managing chronic diseases such as asthma, hypertension, diabetes, and high cholesterol, as well as those seeking vitamins, supplements, and beauty products. HealthPlus operates in the healthcare and wellness market, providing a range of services from pain management to sexual health and family planning. The business model is centered around both physical retail and digital services, including telemedicine through a partnership with Outpost Health, and personalized skin advice via online consultations with beauticians. Revenue is generated through the sale of pharmaceutical products, health supplements, beauty products, and consultation services.

Keywords: integrative pharmacy, Nigeria, e-pharmacy, telemedicine, chronic diseases, vitamins, supplements, beauty products, personalized advice, healthcare.