HELPFUL is a dynamic startup focused on transforming the retail industry by promoting sustainable shopping practices. The company operates primarily within the food, fast-moving consumer goods (FMCG), and fashion retail sectors. Its mission is to help these industries reduce waste and create a healthier planet by leveraging advanced financial technology solutions.

HELPFUL's business model revolves around developing and scaling fintech solutions that enable retailers to "close the loop" on waste. This means they provide tools and technologies that help retailers minimize waste, recycle materials, and promote sustainable practices. By doing so, HELPFUL empowers consumers to make more environmentally friendly choices in their day-to-day shopping.

The company serves a diverse range of clients, including major retailers and brands within the food, FMCG, and fashion industries. These clients are looking to enhance their sustainability efforts and reduce their environmental footprint. HELPFUL's solutions provide them with the necessary information, clarity, and incentives to achieve these goals.

HELPFUL generates revenue through a combination of subscription fees, transaction fees, and partnerships with retailers and brands. By offering their advanced fintech solutions as a service, they create a steady stream of income while also contributing to a more sustainable retail ecosystem.

In summary, HELPFUL is at the forefront of the sustainability movement in retail, providing innovative solutions that help reduce waste and promote eco-friendly shopping habits. The company's growth and success are driven by its commitment to creating a healthier planet and its ability to attract and retain top talent.

Keywords: sustainability, fintech, retail, waste reduction, food, FMCG, fashion, eco-friendly, recycling, advanced technology.