Hootiehoo specializes in high-quality children's technical products designed to protect and support kids, allowing them to comfortably enjoy outdoor activities. The company operates in the children's apparel market, focusing on premium outerwear and apparel that feature exceptional waterproofing, mobility, and functionality. Hootiehoo's business model is primarily e-commerce, selling directly to consumers through their online platform. Revenue is generated through the sale of these premium products, and the company also engages customers with special offers, free giveaways, and monthly newsletters. The target clients are parents looking for durable and functional outdoor clothing for their children. Hootiehoo ensures customer satisfaction by providing robust customer support and sharing personal information with service providers to fulfill orders and provide services. The company complies with GDPR regulations and processes personal information initially in Ireland before transferring it to Canada and the United States for storage and further processing. Hootiehoo does not engage in fully automated decision-making that has a legal or significant effect using customer data.

Keywords: children's apparel, technical outerwear, waterproof clothing, mobility, functionality, e-commerce, premium products, customer support, GDPR compliance, outdoor comfort.