Huckleberry is a digital platform that simplifies the process of obtaining business insurance for small businesses. Operating in the insurance market, Huckleberry targets small business owners who need quick, reliable, and customizable insurance solutions. The platform offers a range of coverages including Business Property, Business Interruption, Professional Liability, and more, all of which can be purchased online in less than five minutes. Huckleberry's business model revolves around providing instant quotes and coverage without the need for paperwork, making it highly convenient for busy entrepreneurs. The company generates revenue through premiums paid by its clients, with no additional fees for credit card payments or installments. Huckleberry is backed by Markel Corporation, ensuring robust underwriting support. The platform also features a 'Pay As You Go' payment system that adjusts to the client's payroll, enhancing cash flow management. Keywords: digital insurance, small business, instant coverage, paperless, customizable, no hidden fees, professional liability, business interruption, pay as you go, Markel Corporation.