Improbable.io is a pioneering tech startup that operates in the burgeoning metaverse sector. The company uses its expertise in gaming, blockchain, and artificial intelligence to develop innovative metaverse technologies. Essentially, they create virtual worlds and experiences for brands, which can be used for entertainment, social interaction, and business applications. This helps brands to generate new business and revenue streams.

Improbable's business model is primarily based on designing, building, operating, and servicing these metaverse experiences. They also initiate and develop new businesses powered by their technologies, acting as venture builders in the metaverse. This means they not only create the technology but also use it to launch new ventures, making the metaverse a practical reality.

The company has already launched several successful projects. For instance, they created a Virtual Ballpark for Major League Baseball, offering fans a unique, immersive experience synced with live games. They also hosted a virtual Halloween event and partnered with Victory League for virtual fan events. These projects demonstrate the company's ability to deliver large-scale, interactive, and engaging virtual experiences.

In terms of revenue, Improbable likely earns money through partnerships with brands, charging for the development and operation of metaverse experiences. They may also generate income from the new businesses they launch within the metaverse.

In summary, Improbable is a metaverse developer and venture builder, using advanced technologies to create virtual worlds and experiences for brands and launching new businesses within the metaverse.

Keywords: Metaverse, Gaming, Blockchain, AI, Virtual Worlds, Brand Partnerships, Venture Building, Entertainment, Social Interaction, Business Applications.