Appruve is a technology company that specializes in providing identity verification and compliance solutions across Africa. Its primary product, Appruve Identity, is a financial data API that allows financial services to onboard, verify, and monitor identities remotely. The company serves a diverse range of clients, including banks, insurance firms, and fintech companies, operating within the financial services market. Appruve's business model revolves around offering API access to its identity verification tools, which clients can integrate into their own systems. The company generates revenue through subscription fees and usage-based pricing models.

Appruve's solutions are designed to help businesses achieve compliance with regulatory requirements, such as the Financial Action Task Force (FATF) recommendations, and to streamline customer due diligence (CDD) processes. By tapping into various data sources, including offline and government ID databases, Appruve enables its clients to validate income, onboard customers, and verify identities across borders or locally. This not only enhances transaction flow but also connects Africans to global economic opportunities.

Keywords: identity verification, financial data API, compliance, customer due diligence, fintech, onboarding, regulatory markets, pan-African, financial services, remote verification.