Indus OS operates in the mobile app development market, focusing on app discovery and personalization. The company serves a diverse set of clients, including mobile users and original equipment manufacturers (OEMs). Indus OS leverages artificial intelligence to curate and personalize app content based on user demographics, lingual preferences, and behavior. This approach ensures that users receive locally relevant content, enhancing their mobile experience. The business model revolves around partnerships with OEMs and app developers, generating revenue through these collaborations and possibly through user engagement metrics. Indus OS stands out as the largest indigenous app store in India, reaching over 200 million users. The company aims to transform the mobile experience in India by offering an intuitive user interface and content-led discovery.

Keywords: AI-powered, app discovery, personalization, mobile technology, OEM partnerships, user demographics, lingual preferences, indigenous app store, content curation, India.