Iris Plans specializes in creating personalized health care plans and advance directives for individuals facing serious illnesses. The company operates in the healthcare sector, focusing on providing comprehensive care planning services that help patients articulate their care preferences and avoid unwanted treatments. Iris Plans serves a diverse clientele, including health plans, Accountable Care Organizations (ACOs), Integrated Delivery Systems (IDS), physicians, and families. The business model revolves around collaborating with health plans and healthcare providers to offer a third-party solution for advance care planning, which is often challenging for health plans to manage directly. Iris Plans generates revenue through partnerships with these health plans and healthcare organizations, offering them a valuable service that enhances patient care and satisfaction. By facilitating clear communication and decision-making among patients, families, and healthcare providers, Iris Plans aims to improve the overall experience of managing serious illnesses.

Keywords: personalized care plans, advance directives, serious illness, health plans, ACOs, IDS, healthcare coordination, patient preferences, family support, third-party solution.