Iterable.com is a customer engagement platform that leverages real-time data to create personalized marketing strategies. The company operates in the digital marketing industry, serving clients who aim to build one-on-one relationships with their customers. Iterable's platform enables businesses to design unique, adaptive content for each customer, providing a high level of personalization in their communications.

The company's platform is designed to reduce noise by orchestrating communications across multiple channels, maximizing impact and delivering thoughtful experiences. This not only increases productivity but also allows businesses to respond and adapt to their customers' signals in real-time.

Iterable's business model is based on providing a subscription-based service to its clients. The company makes money by charging its clients a fee to use its platform, which varies depending on the size and needs of the client.

The platform also harnesses the power of AI to enhance the impact and relevance of marketing messages. It offers AI-driven cross-channel features and a new method for delivering native app and OTT communications. This allows businesses to better understand each user's lifecycle and use enriched location data for advanced personalization and localization at scale.

In today's economic climate, Iterable aims to provide tactics to ensure businesses not only survive but thrive. The company is a choice for leading marketers who are not content with the status quo and are looking to usher in a new era of personalized marketing for their companies.

Keywords: Customer Engagement, Real-Time Data, Personalized Marketing, Adaptive Content, Cross-Channel Communications, Automated Journeys, Subscription-Based Service, AI-Driven Features, Native App Communications, Advanced Personalization.