Lendify is a Swedish fintech company specializing in peer-to-peer lending, connecting borrowers directly with investors through its online platform. The company serves individual borrowers seeking personal loans and investors looking for alternative investment opportunities. Operating in the financial technology market, Lendify leverages technology to offer competitive interest rates and efficient loan processing, bypassing traditional banking intermediaries.

The business model is based on matching borrowers with investors, where borrowers apply for loans and investors fund these loans in exchange for interest returns. Lendify generates revenue through origination fees charged to borrowers and service fees from investors. The platform provides a transparent and user-friendly experience, ensuring that both parties benefit from the transaction.

Lendify's acquisition by Danish neobank Lunar has further strengthened its market position, enabling it to expand its services and reach a broader audience. The company continues to innovate within the fintech space, aiming to provide more accessible and cost-effective financial solutions.

Keywords: peer-to-peer lending, fintech, personal loans, investors, competitive interest rates, loan processing, alternative investments, origination fees, service fees, neobank.