LendingCrowd is a peer-to-peer lending platform that connects British small and medium-sized enterprises (SMEs) with investors seeking better returns on their money. Operating in the UK market, LendingCrowd offers business loans across various sectors, including hospitality, retail, e-commerce, and manufacturing. The platform provides a quick credit decision process and transparent fees, making it an attractive option for businesses looking to secure capital for debt restructuring, working capital, asset purchase, or growth finance.

Founded in 2014, LendingCrowd has been instrumental in helping British businesses fund their ambitions by offering loans starting at an interest rate of 5.95%. The company operates under the trading name of Edinburgh Alternative Finance Limited and is authorized and regulated by the Financial Conduct Authority (FCA). However, it is important to note that investments made through LendingCrowd are not covered by the Financial Services Compensation Scheme (FSCS), meaning that investors' capital is at risk.

LendingCrowd's business model involves earning revenue through origination fees from borrowers and servicing fees from investors. By facilitating direct lending between investors and businesses, the platform aims to provide attractive returns for investors while supporting the growth of British SMEs.

Keywords: peer-to-peer lending, business loans, SMEs, UK market, quick credit decision, transparent fees, debt restructuring, working capital, asset purchase, growth finance.